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| On 8 March 1911, Ford Motor Company Limited opened its first office in London on Shaftesbury Avenue. Since then, we’re proud to say that Ford has become the most popular car maker in the UK. So to everyone who has ever driven a Ford, we’d just like to say thank you. |
| For 100 years, we’ve led the way in automotive firsts. From innovations such as Lane Departure Warning on the all new Focus, to Active Park Assist on the all new C-MAX, we’ve never stopped pioneering new technologies. At Ford, we’re committed to making our cars safer, smarter, more efficient and more attainable for everyone. |
| Here are just some examples of the innovation you can experience today, and where Ford is going for the future. |
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| Active Park Assist |
| Active Park Assist helps you parallel park with unparalleled ease – even in the tightest spaces. Switch the system on when you see a space and as you pull up alongside it, ultrasonic sensors measure the space to check if you can fit. Then the computer steers you in, while you just control the brake, accelerator and gears. Remarkably, the technology will ‘remember’ spaces up to two cars behind. |
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| Experience what SYNC and MyFord™ can do |
| There was a live demonstration on the Ford stand of what SYNC and MyFord™ can do. Showing how technology can help find you the best tourist spots or book a table at a local restaurant – all without having to take your hands off the wheel or your eyes off the road. |
| MyFord™ acts as a WiFi receiver, letting you connect to the Internet when you are safely parked. You can also interact with your car‘s key functions by using either an amazing 8" touchscreen, the steering wheel toggles or via SYNC – the advanced voice recognition system that recognises an impressive 10,000 commands. It can read out texts for you, remind you about meetings in your diary and allows you to control the stereo, climate, navigation, media player and phone with a simple voice command. |
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| Discover the all new Ford Focus |
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| The new Focus epitomises dynamic styling and innovative design. Its aerodynamic, sleek and purposeful exterior complements the distinctive, cockpit-style interior. There's an array of technologies to keep you connected, entertained, informed and safe. |
| Still the best handling car in its class – Focus delivers a responsive ride with great agility. Redesigned suspension systems and performance-oriented advances such as Torque Vectoring Control give you more grip, more control and ultra-precise handling. |
| Expressive lines, soft-touch materials and quality craftsmanship, plus cutting-edge technologies all feature in the upgraded interior. And MyFord™ with its impressive 8" touchscreen allows you to interact with the car’s key functions and even acts as a WiFi receiver. |
| Intuitive and intelligent technologies include Low Speed Safety System to help you avoid collisions in slow moving queues and Traffic Sign Recognition that displays traffic signs you might have missed. |
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